What’s the upshot for today’s B2B marketer?

We are careful not to overstate the importance of social media within the professional services marketing realm, particularly because this audience values referrals from sources it trusts above all else and continues to consume most of its content from traditional media sources. We therefore view social media as a channel with distinct advantages and disadvantages. However, when you question how an organization might influence those referrals and become part of the ongoing conversation that is fueled by both traditional and social media sources, some interesting opportunities begin to emerge.

Read more: http://www.marketingprofs.com/articles/2012/7737/when-a-b2b-blog-posts-and-nobody-comments-does-it-make-a-sound#ixzz1tvB7LKSg

Ikea of course!…day 245

For quite some time now, Tania and I have been looking at the different ways brands and products are using their YouTube Channels. I must admit this is probably the best attempt I have seen so far, and don’t doubt it will only be a matter of time until other brands begin doing the same, investing less on TV and more on social media. 

I love this idea by Ikea UK! By visiting their YouTube channel and allowing their app to access your Facebook, it creates a perfect bedroom for YOU. Check it out! 

(Source: iheartdigital)